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 High street retailer Marks and Spencer
(M&S) has launched a new Clothes Exchange programme with Oxfam, in a bid to
get more women to donate their unwanted fashion items.
Research by the
two organisations has discovered that although once the height of fashion, 46
per cent of clothes hanging in wardrobes and folded in drawers has not been worn
in the past 12 months.
Furthermore, women will have 124 items of clothing
in their wardrobes, compared to 77 items in a male wardrobe.
Conducted by
YouGov, the poll also found that women aged 25 to 34 years old have the most
expensive amount of unworn clothes in their wardrobes, totalling
£228.
Director of Oxfam Barbara Stocking said: "There are huge numbers of
gorgeous clothes sitting unworn in people's houses."
An estimated 2.4
billion clothing items are collecting dust rather than being worn by their
owners, the research found.
Yesterday, M&S introduced Pink Port, a
drink aimed specifically at women.
Tuesday 29 January,
2008 |
